Not From Paris Madame...
When you think of streetwear and street culture, you automictically think Paris. The fashion capital has been home to some of the biggest luxury fashion brands of its time. Although it’s easy to think of Chanel and Balmain as some of the city’s leading labels, there are also some hidden streetwear gems too. Straight out of the Banlieues of inner City Paris, European streetwear has long been associated with the French capital. The film La Haine from 1995 really gave us an insight in the French Streetwear scene of the mid 90s from Lacoste & classic Carhartt to Sergio Tacchini sportswear. French streetwear style champions that whole continental aesthetic & if there’s one thing the French know about when it comes to streetwear & style it’s got to be tracksuits & trainers. Think classic Nike Air Max TN’s & a full Lacoste tracksuit and you’re probably there. In this feature we take a look at a selection of the best French streetwear brands that were born out of the Banlieues, the bustle & the bright lights of Paris itself.
Founded in 1987 by Jean Touitou the brand strives itself on its ready-to-wear apparel. Atelier de Production et de Création (APC) has worked with some of the biggest names in the industry including Carhartt WIP, singer turned mogul, Kanye West and even on the legendary Nike Air Max 1 back in 2013. You’ll find everything you need from this Parisian born streetwear label, from their iconic raw denim to exaggerated silhouettes, work wear & casual staples. Perhaps the most exciting collaboration from A.P.C. was their more recent collection with fellow French brand, Lacoste. Talking about the collection, A.P.C. founder & creative director described the drop as “It’s like musicians jamming, it’s like chefs cooking together”. The collection itself featured staple sweatshirts, raw denim, striped polo shirts & oversized tote bags. For many of us A.P.C. has become a staple streetwear brand so its definitely worth checking out.
Inspired by the likes of Ralph Lauren’s Polo line and classic Lacoste sportswear, Hélas has recently taken the French streetwear scene by storm. Starting back in 2011, the brand has become synonymous with its iconic headwear game and it has since been taken under wing by various skateboarders over the years. The brand also stocks a huge range of golf- club-meets-La Haine inspired clothing as well as dropping a collaboration with adidas Originals back in 2017. At Hélas you can bag everything from matching sets, polo club vests, horse print pyjamas, classic chore jackets & Eiffel Tower beanies.
Perhaps the most interesting fact about this Unisex French streetwear label Andrea Crews comes in the form of its new pieces as well as a collaboration with the Italian sportswear dons, Sergio Tacchini, back in 2018. The Parisian based designer brand offers a range of interpreted sportswear, bold colouring and oversized garments. The brand offers two lines, a ready-to-wear high street collection and an artisanal made-in-Paris collection. Many of Andrea Crews pieces are often up cycled from existing pieces or material keeping sustainability at heart whilst also maintaining its own aesthetic. The Parisian based streetwear designer has also collaborated with the likes of Schott NYC back in 2018 as well as the technical outerwear brand Pyrenex in 2021 which featured a collection of 18 upcycled down jackets with bold lettering with the words “Transformations” to the rear.
When it comes to a minimal, Scandinavian inspired label, think no further than Drôle de Monsieur or DDM as it sometimes referred to. With the brand offering everything from sweatshirts and bucket hats, many of the pieces are filled with the brands motto “Not from Paris Madame”. Founded back in 2014 the French streetwear brand create clothes that are gender free with inspirations from the 1970s, 1980s & 1990s. Packed full of nostalgia & retro style the end result is colourful spin on classic sportswear, tailoring & streetwear with a certain “Je Ne Sais Quoi” about it. Drôle de Monsieur recently collaborated with fellow French brand, Paraboot, on a collection of golf inspired shoes re-working the classic Thiers silhouette from the Paraboot archives alongside a small apparel collection which featured the brands famous slogan “Not From Paris Madame.”
Prototypical French streetwear brand Poyz & Pirlz has created a brand that is effortlessly cool. Their collections feature pieces of bold graphics and basic, staple pieces. The brand over time has released some limited run off sell out products with artist, Jean André. The Parisian streetwear label was founded in 2008 and draws its main inspiration from 90s subculture, mixing design elements from the USA with classic Parisian street style. Working closely with a range of homegrown French rappers the French streetwear brand also offers a range of organic hoodies and tees for the sustainable streetwear consumer.
Shop the latest French streetwear releases now via the links above & don’t forget to follow @mint_marketplace to keep up to date with all the latest news, releases & more.